The Health Awareness

The responsibility

The tanning market
Solaria, the market is weakened. The number of tanning has quickly established itself more than halved. It is about the lack of customers sued. The price decline in the tanning has also meant that many customers, only the cheapest price respecting, among several studios jump back and forth.

The health consciousness of our society
The health consciousness of our society has increased. The days are hectic and performance pressure. People behave in health-oriented and prophylactically to these pressures of everyday life to be able to stand up.
In many industries you can react to this observed behavior conscious. A good example is certainly the food industry to call. Discount markets sell only been a few years, bio-products. In some supermarkets you can find recently coolers in the fruit and vegetable departments. Here the customer can deal with fresh-squeezed fruit juices and freshly cut fruit supply. This desire for more information and the conscious handling of one's own body may also by our industry can not be ignored if we want to do more than our services only on the price to sell.
In our industry, the tanning behavior of customers change. 6-8 years ago was still the largest bank for 20 minutes is required, the customer of today's tanning time down and demanded more and more frequently after a tanning bed that are not so strong.
The trend is for the cosmetic, fresh tan and away from the very dark brown of the 80s and 90s. Many people would like to use artificial tanning and avoid for fear of insufficient, incorrect information and for fear of their skin and thus causing harm to their health.

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