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Operates the underclass often priced based, shall submit as the upper middle classes focus not necessarily on price. Competence and services are in demand. Let us therefore give us the upper middle class customers to develop, we develop ourselves to a very faithful and loyal customer base that is not moving away because an solarium two roads continue to be exposed to a dumping price.
Another quite new target is the older generation. Silver Generation: educated, healthy, joyful consumption. Even today, every third euro is spent by over 50 year-olds.
For all consumption goods, they have a consumption rate of at least 45%. For food, clothing and travel, it is even half.
In the year 2035, half the German population 50 years and older. Germany is the world's oldest population. (Source: © 2008 The Press and Information Office of the Federal Government) 2050 will be twice as many as 60 years Newborn expected. In 2005 there were almost as many as 60 years of newborns. (Source: Federal Statistical Office)
A very large role in addressing the customer plays the marketing course. If a solarium on the upper middle class and the older audience (conservative promotional appearance, competence, responsibility, service), it is also a part of the underclass, the studio visit. If a solarium on its advertising from the underclass (price dumping, sex sells, etc.), then neither the upper middle class, even the older audience, and feel unable to visit the studio.
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